Nike Japan Commerical

October 7, 2006

Definitely unexpected and funny. Check it out.

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Comme Des Garçons Guerrilla Store
– Back Exit of Unit 11, G/F 18 Ka Yip Street, Chai Wan, Hong Kong
(Really lovin the black Ferrari 612 in the front of the store. #3 on my list of cars I’ll buy when i become fucking rich. #1 being the F430 Ferrari and #2 being the Rolls Royce Phantom)

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Undercover Concept Store
Unit 11, G/F 18 Ka Yip Street, Chai Wan, Hong Kong

Well theres only 2 that I know of. Unless you have a car and got fuck all to do on a Saturday afternoon, I suggest you go to the guerrilla/concept stores of Comme Des Garçons and Undercover in Chai Wan, Hong Kong. If you’re taking the MTR, it’ll roughly take a 20-30 min walk from the Chai Wan station. I expected it to be worth the walk but having to walk in the summer heat in Hong Kong ended up to be a bad idea. Why they put it in Chai Wan in the first place, I have no fucking clue. The only reason why I wanted to go there is to gather some ideas and because I was looking for actual Comme Des Garçons clothing (which is non existent in Hong Kong and I’m not looking for the ‘Play‘ t-shirts everyone seems to wear in HK).

The stores are located on the West end of Chai Wan, particularly on Ka Yip street which is mainly occuiped by service gargages and industrial companies. It’s extremely out of place and very easy to miss so patience is key when visiting the two discreet stores.

Comme Des Garçons Guerrilla Store is well decorated and uniquely designed. Various colours, missing large sections in their hard wood floors and several wallpapers decorated the Guerrilla store. It’s definitely a concept store. It’s pretty cool. Definitely exceeds what expected. Although I was frankly disappointed. There wasn’t as much products as I expected from the store. Expected more products especially when people who purposely go to Chai Wan just for their store.

Undercover was even more disappointing. The store consists of 1 large room which is similar to an old Gothic European hall with its dark wood and surrounding brick wall. However, they had the amount of merchandise one would see in a small boutique store. Very limited number of products/clothing.

Overall, I felt cheated after leaving both the stores. One question comes to mind. How do these stores survive in the middle of nowhere?.. I guess theyre just wealthy companies just finding ways to blow the money? My theory but high-end, high-quality concept stores can’t seem to survive in the heavy industrial district that is Chai Wan.

Sorry I attempted to take photos inside the 2 stores but as you can tell from the first photo, security (or rather their employees) seemed relaly tight about that sorta thing.

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Visually I think its amazing. But this just screams racism. I don’t think theres another way to look at it. Tsk Tsk on you, Sony. I’d like to see how they explain themselves.

BL:ND

June 24, 2006

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Check out this impressive portfolio by this Santa Monica based graphic/animation production company. They've done commercials for Nike, Quicksilver, T-Mobile and Scion as well as music videos for Jet and of course Gnarls Barkley's "Crazy" (as you can tell from the photo). I discovered this company because I just RECENTLY saw the "Crazy" video on MTV Asia. (MTV is bad. Very addictive and manipulative if you really pay attention) I haven't watched music videos in a while and I must say, this video is probably the most unique video I've seen in a while (probably since Michel Gondry's The Vines – Winning Days (2005) or Steriögram – Walkie Talkie Man (2004)) Anyways, check Gnarls Barkley's video 'Crazy" here if you've been under a rock like me.

We saw it a couple of years ago when niche directors like Wong Kar-Wai, Ang Lee, Alejandro Gonzalez Inarritu were offered to create short and unique films featuring cars from BMW. "The Hire" featured 8 films with various directors, which all starred Clive Owen, were highly entertaining and allowed people to forget that they were watching a long ass commercial about BMW. Since its success, Nissan tried to capitalize and produce their own short film with John Bruno (directed True Lies, T2: Judgement Day). American Express recently followed suit with their own unique 2 minute short films featuring directors and "sell outs" (im just kidding, id do the same in a heartbeat) Wes Anderson (Royal Tenanbaums, Bottle Rocket, The Life Aquatic) and M Night Shyamalan (Sixth Sense, Signs, The Village). Although not as entertaining as BMW's or Nissan's films, the two directors manage to put their own trademark/style in their commercials and did an excellent job not cramming American Express down our throats.

Hisashi Tenmyouya

June 16, 2006

Very unique and inventive works by this Japanese Artist. I love how he incorporates modern street scenes with traditional Japanese style. I've seen his shit, "Japanese Spirit", in the The Fader about 2 years ago but I haven't heard from him since.  His latest work involve creating the official japanese poster for the FIFA World Cup. As well, he's featured in Near Equal, a documentary film about him and his works.

 


MTV commercials have always been ultra creative and innovative but this motion-graphics commercial to promote MTV's new HD channel produced by Psyop, a New York-based firm, is truly breathtaking. Vector and rendered images of morphing black birds and trees are set above the musicial score of Beethoven's "Moonlight Sonata". TRUST ME, its worth checking out.


Hmmm…

June 8, 2006

Anyways, I came across this magazine ad from Red Stripe beer.

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Analyze this ad and tell me what this means. Look at the girl… look at the guys… look at the white guy. Now, I'm no psych expert but the more you look at it, the more this ad looks kinda wrong. Maybe its just me, I don't know!

FYI, not only am I procrastinating at work, I'm reading the latest issue of one of my favorite magazines out there, The Fader (in case you are interested, go to this link The Fader Magazine – Issue 39 and you can download their latest issue. To increase their reader base and promote their magazine, they made this issue available for free. Don't you just love free shit?)